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The panel Social Media Analytics: Monitor, Measure and Manage Your Reputation on the Wild Wild Web of Social Media will be held at 2:00 p.m. on Tuesday, April 21st, in the Ballroom. 

Contents 1 Description 2 Speakers 3 Video 4 Notes and resources 4.1 From Peter 4.2 From Tom 4.3 From Stanlis 4.4 From Joe 4.5 From Kate 4.6 General/from discussion 5 Discussion 6 Panel feedback

Description

Social Media Analytics is a must-have for campaigns and organizations eager to track, understand and measure word of mouth in the ether of blogs, social networks and micro-blogging applications.

Speakers

• Peter Corbett - Peter Corbett is the founder and CEO of iStrategyLabs - an interactive agency that develops creative solutions to clients' challenges and brings them to life in the digital and physical world. Peter has won multiple industry awards, including 3 Addy's in 2008 and the Great Washington DC Board of Trade's "One To Watch" award for being "A rising entrepreneur who has a bright and sustainable future in Greater Washington", and has been nominated for a United Nations Public Service Award for his Apps for Democracy campaign. He has created a unique service offering under the iStrategyLabs banner which fuses digital word of mouth marketing, social media marketing, social application development, content creation and experiential marketing. His client's include GEICO, American Eagle Outfitters, Washington.org, DC.gov and more.

• Tom Miller - Senior Account Manager Connections Media LLC. Tom has eight years of experience helping organizations leverage the power of the internet to achieve their goals. As Senior Account Manager at Connections Media, LLC, Tom takes a metrics-driven approach to inform the online strategy of his public issue advocacy, political, and corporate clients. Tom uses demographic, user behavior, and other data to direct site design, paid advertising, and social media strategies to effectively message to his clients' constituencies. Prior to his role at Connections Media, Tom directed all web analytics programs at the Corporate Executive Board where he was responsible for implementing industry-leading applications for capturing and analyzing user behavior across a broad portfolio of content sites as well as to developing social media strategies to connect the company's clientele (C-level executives in large corporations). Tom has also worked for a number of Washington, DC-area internet start-ups, including MDLinx.com, MarketResearch.com, and Newsletters.com. Tom is a member of the Web Analytics Association and strongly encourages anyone with an interest in studying people's behavior online to join.

• Stanislas Magniant - Vice President & General Manager of Linkfluence inc. (RTGI Group), an international Social Media Monitoring & Measurement firm based in Washington D.C. A professional with over 10 years of experience in Europe and in the US, in the field of online strategies for corporate and public affairs clients, Stanislas joined mindshare Interactive Campaigns shortly after graduating from the Graduate School of Political Management in 2000. Prior to joining linkfluence Inc., Stanislas founded and managed for 4 years the online PR department of Publicis | Net Intelligenz in France, an award-winning agency advising corporations and institutions on their social media strategy. Stanislas Magniant is also the founder of Netpolitique.net. a leading French-language covering online politics internationally, and has participated over the years in numerous high-profile conferences on the impact of social media on politics (Monaco Media Forum, Ad:Tech, University of Djakarta, Institute of Political Studies, Young Political Leaders program of the Aspen Institute in Swizerland…). Stanislas graduated from the Sorbonne (Master's degree in Political Communication) and GWU's Graduate School of Political Management. He is a fellow of the Georges Lurcy Charitable and Educational Trust.

• Joe Mansour - Account Manager, David All Group. When Joe is not working with his team to help clients use social media effectively, he tries to master Guitar Hero. Joe speaks regularly on how organizations and campaigns can effectively use social networking sites to communicate and reach their supporters online. Before coming to DAG, Joe worked on Mike Bouchard's 2006 U.S. Senate campaign. On the campaign trail, Joe was involved in every aspect of the communications operation, and managed the campaign's presence on social networking sites. Joe is a graduate of Kalamazoo College, where he studied international relations and Chinese. He led his school's College Republican chapter, working to elect Republicans at the presidential, state, and local levels.

• Kate Kaye (moderator) - Kate Kaye, Author, "Campaign '08: A Turning Point for Digital Media." Few people can say they've followed paid digital political campaigns since 2002, but Kate Kaye is one. Today Kate is a trusted source on the topic, discussing it at speaking engagements and in interviews for television, radio, print, and digital media outlets. In her current role as Senior News Editor at ClickZ, Kate created the publication's section dedicated to covering the digital marketing and advertising components of the 2008 presidential campaigns. Kate was Associate Editor and contributing writer for Personal Democracy Forum in 2005, where she covered the emerging technology sector serving political campaigns and issue advocacy groups.

Video

Video from recorded panels will be posted here after the conference.

We still need a volunteer to record this panel. (Set up a tripod; hit "record" - panelists, you can do this, too!) Email Lynn Stinson to volunteer. (Other panels needing volunteers to record video.)

In the meantime, here's video from last year's conference:

Notes and resources

Panelists: Post any link or notes you'd like the audience to have before, during or after your panel.

Audience members: Know any related/relevant points/links? Post them under the "general" section.

From Peter

• Example link - This is an example link. Go ahead and delete/replace it. In the rich editor, create a link by highlighting text and then clicking the world icon above. Don't forget the "http:".
  

From Tom

• Example link - This is an example link. Go ahead and delete/replace it. In the rich editor, create a link by highlighting text and then clicking the world icon above. Don't forget the "http:".
  

From Stanlis

• Example link - This is an example link. Go ahead and delete/replace it. In the rich editor, create a link by highlighting text and then clicking the world icon above. Don't forget the "http:".
  

From Joe

• Example link - This is an example link. Go ahead and delete/replace it. In the rich editor, create a link by highlighting text and then clicking the world icon above. Don't forget the "http:".
  

From Kate

• Example link - This is an example link. Go ahead and delete/replace it. In the rich editor, create a link by highlighting text and then clicking the world icon above. Don't forget the "http:".
  

General/from discussion

• Example link - This is an example link. Go ahead and delete/replace it. In the rich editor, create a link by highlighting text and then clicking the world icon above. Don't forget the "http:".
  

Discussion

Panel feedback

An audience survey will be in place by Monday to collect instant feedback.