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The panel Successful Tactics for Raising Money Online will be held at 3:30 p.m. on Tuesday, April 21st, in Meridian C.

Contents 1 Description 2 Speakers 3 Video 4 Notes and resources 4.1 From Brian 4.2 From Shayna 4.3 From Donna 4.4 From Colin 4.5 General/from discussion 5 Discussion 6 Panel feedback

Description

This panel would focus on case studies from the 2008 Election that demonstrated important lessons to be learned for online fundraising. The panel would be from the perspective of political campaigns, advocacy organizations, PACs and other groups that raise money online. Some questions that might be answered would be - Can social networks generate dollars? If so, what kind (large, small, reoccurring)? What about purchasing voter files for prospecting or recruitment through SEO - can those conversions be donations? How long does it take to convert someone to a donor? This panel will get past the bells and whistles of online technology and determine which ones really produce fundraising results.

Speakers

• Brian Michael - Brian Michael joined Integrated Web Strategy in September of 2006, and was baptized by the fire of the 2006 election season. His responsibilities include client management, business development, and implementing business best practices. Prior to IWS, Brian's services were employed by Mindshare Interactive Campaigns. As an account manager, he worked with corporations, associations, non-profit organization to leverage the communication opportunities created by technology. Besides working with various clients, Brian also conducted research in the deliverability and spam classifications of emails sent by presidential campaigns and advocacy organizations. His papers have been featured on Personal Democracy Forum and presented at the 2005 Politics Online Conference in Washington, DC. Foreign policy think-tanks in Washington and law firms in Philadelphia also dot Brian's employment record.Brian graduated with honors from the University of Pennsylvania with a degree in Political Science and a Legal Studies and History minor. Just before joining the IWS team, Brian completed his masters' degree in Comparative Politics at the London School of Economics and Political Science.

• Shayna Englin - Shayna launched Englin Consulting, LLC with over a decade of experience identifying and mobilizing supporters for non-profits, causes, and political candidates. From her roots in Colorado as an organizer for Colorado NARAL, to her role as Fundraising Practice Manager at Mindshare Interactive Campaigns (now Verilion), to her leadership as Program and Political Director at the Women's Campaign Forum, Shayna has been on the cutting edge in producing innovative and effective plans, programs, and materials that yield results: dollars raised, votes won, and policy changed. Shayna earned a Master in Public Policy degree from Harvard's John F. Kennedy School of Government, and teaches graduate classes in strategy and communications at Georgetown University and at the George Washington University Graduate School of Political Management. http://www.englin.net/about/team/shayna-englin-principal/

• Donna Callejon - As COO, Donna oversees activities designed to attract, retain and serve GlobalGiving's community. This includes business and partner management, development of technology and infrastructure for globalgiving.com and over a dozen custom websites, and internal operations. Donna also serves on the Board of the Washington Area Women's Foundation and previously served six years on the board of Business for Social Responsibility. In a prior life, Donna was a senior executive and member of the Operating Committee of Fannie Mae. From 1996-2000, she oversaw the company's strategic planning, business development and international consulting efforts, and prior to 1996 led the core purchase and securitization business, including marketing, product development, customer technology and negotiated transactions. She holds a B.S. in Managerial Economics from UC Davis.

• Colin Moffett - Colin develops digital issue and advocacy campaigns for nonprofit clients as a member of Weber Shandwick's Social Impact practice. He works as the strategic digital lead for major clients such as Corporation for Public Broadcasting, American Council for Education, Population Services International and AmeriCares on successful integrated campaigns that use the interactive and social nature of digital media to leverage broad communications activities. Before joining Weber Shandwick, Colin worked with the interactive firm Virilion Inc. where he led award winning campaigns and interactive projects for public affairs campaigns and nonprofits such as the Strong American Schools' ED in 08 campaign and the Human Rights Campaign.

Video

Video from recorded panels will be posted here after the conference.

We still need a volunteer to record this panel. (Set up a tripod; hit "record" - panelists, you can do this, too!) Email Lynn Stinson to volunteer. (Other panels needing volunteers to record video.)

In the meantime, here's video from last year's conference:

Notes and resources

Panelists: Post any link or notes you'd like the audience to have before, during or after your panel.

Audience members: Know any related/relevant points/links? Post them under the "general" section.

From Brian

• Example link - This is an example link. Go ahead and delete/replace it. In the rich editor, create a link by highlighting text and then clicking the world icon above. Don't forget the "http:".
  

From Shayna

• Example link - This is an example link. Go ahead and delete/replace it. In the rich editor, create a link by highlighting text and then clicking the world icon above. Don't forget the "http:".
  

From Donna

• Example link - This is an example link. Go ahead and delete/replace it. In the rich editor, create a link by highlighting text and then clicking the world icon above. Don't forget the "http:".
  

From Colin

• Example link - This is an example link. Go ahead and delete/replace it. In the rich editor, create a link by highlighting text and then clicking the world icon above. Don't forget the "http:".
  

General/from discussion

• Example link - This is an example link. Go ahead and delete/replace it. In the rich editor, create a link by highlighting text and then clicking the world icon above. Don't forget the "http:".
  

Discussion

Panel feedback

An audience survey will be in place by Monday to collect instant feedback.